Streaming Technology

Codecs and Compression

How video is squeezed into manageable files.

AV1 and the Push for Open Video Codecs

Why royalty-free video codecs matter, how the Alliance for Open Media created AV1, and how AV1 compares with H.264, HEVC and VP9 on efficiency and support.

4 min read

Bitrate Explained

Bitrate is the amount of data used per second of video. Learn how it affects quality and file size, how to estimate size, and why more bits don't always help.

4 min read

Constant vs Variable Bitrate

Compare constant, variable and constrained bitrate rate control: how each works, what it does to quality and file size, and which suits streaming or archiving.

4 min read

H.264 Explained

H.264 (AVC) became the default video codec thanks to broad device support and solid efficiency. Learn how it works, why it lasted and where it falls short.

4 min read

Hardware Encoding vs Software Encoding

Compare GPU and dedicated hardware encoders with CPU software encoders: speed, quality, power use and when each makes sense for streaming, editing and archiving.

4 min read

HEVC and H.265 Explained

HEVC (H.265) can deliver similar quality to H.264 at a lower bitrate, but patent licensing complexity slowed its spread. See how it works and where it is used.

4 min read

How Video Compression Works

Video compression removes redundancy within frames and between frames, then discards detail the eye barely notices. See what is kept, what is lost and why.

4 min read

VP9 and Its Role on the Web

VP9 is Google's royalty-free video codec, released in 2013. Learn how it developed from VP8 and On2, where browsers and platforms use it, and how AV1 followed.

4 min read

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